We want to live in a world where coffee producers, their families and communities can thrive.
Unfortunately, the history of coffee production is intertwined with that of colonialism and slavery. Even today it is not uncommon for producers and workers to be faced with poverty, food scarcity, and child labour. Modern slavery still exists within the coffee producing industry.
Coffee is traditionally sold at a price that has nothing to do with farmers living expenses (Read: C Price) and is often below the cost of production. We don't like the idea of Wall Street influencing how much our producers get paid on a given day. Our sourcing partners always pay premium prices based on cost of production and quality; not the market price.
Here are a few of the ways we are helping to create a better future for coffee. We are always looking for ways to reduce our footprint and maximise our positive impact.
Publishing what we pay.
Communicating the impacts of our sourcing choices is one of the most effective ways we can raise awareness for the fight against the commodity market. We believe that coffee is so much more than a commodity and that it shouldn't be traded like one. Just sharing the numbers is not enough, we need to ensure our producers are making a living. Transparency can be a bit of a tricky one, have a read and get up to speed. We believe in paying more for good coffee and asking more questions, you should too.
One of the most important things we can do as roasters is commit to the coffee we buy ahead of time. Forward buying and investing in our producers breeds confidence and security at farm level. With a reliable buyer and a steady cash flow, producers are able to invest in their crops, refine processing methods and upgrade equipment which ultimately increases quality of harvest. This gives the producer the power to demand consistent premiums, creating a sustainable and mutually beneficial relationship.
Brew good, do good.
We are donating $1 per kg sold on our web store and with our participating wholesale partners. We are currently working on how to make this work for our entire wholesale family, but the premise is simple, we want to have a bigger and more direct impact. With the help of our sourcing partners we can direct these funds to the places they are needed most. Brew good, Do good will be a place to post our social impacts and donation amounts. Sign up to our email list to stay up to date with our latest projects.